
Mission & Vision
Enhancing the Heavy Equipment Industry
Vision
AEMP will be universally recognized as the premier resource for professions in equipment maintenance and management.
Mission
Professional excellence is achieved through:
Continuing Education, serving end users as a clearinghouse for technical, industry, and regulatory information. Developing, coordinating, and implementing programs to enhance the profession, and interacting with other organizations sharing common resources, purposes, and goals.
Relationships + Respect = Equipment Triangle

AEMP coined the phrase Equipment Triangle in 1995. It is the cornerstone of the association’s philosophy towards the continuing relationship between the End User, Distributor, and OEM/Supplier in the life cycle of a piece of heavy equipment or product. The Equipment Triangle Philosophy serves to remind us that in this multi-tiered relationship everyone is entitled to receive the respect they deserve, and all transactions are to be win-win for all concerned. Together with AEMPs Standards of Ethical Conduct, it creates a level playing field for all side of the triangle. This means:
From the end user’s perspective the Equipment Triangle represents the OEM/distributor product support programs that enable the end user to achieve the highest possible availability at the Slowest life cycle cost.
From the distributor’s perspective the Equipment Triangle represents the opportunity for a sustained business relationship, differentiating themselves through problem solving and value added product support services, ensuring that customers achieve the highest possible availability at the lowest life cycle cost.
From the OEM/Supplier’s perspective the Equipment Triangle relationship rests upon a foundation of trust and mutual respect for each party’s proprietary information. In such a relationship, open and honest communications gives the OEM a unique opportunity to understand the end-user’s needs and thus develop products and support programs that are best suited to meet those needs, thereby gaining or strengthening competitive advantage for all three sides of the triangle.



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